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Article: CareerBuilder.com Launches National Marketing Campaign and Game Plan for High Speed International Expansion.

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PR Newswire
Article date:
January 22, 2008
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CHICAGO, Jan. 22 /PRNewswire/ -- On Super Bowl Sunday, CareerBuilder.com is kicking off a national marketing blitz valued at over $250 million with two 30-second spots. The blitz is part of an aggressive game plan off the field as CareerBuilder.com suits up for rapid expansion domestically and overseas and fierce competition for the number one position in online recruitment on a global scale.

"CareerBuilder.com is the market leader in the U.S. with the most revenue and our marketing strategy played a key role in making that happen," said Matt Ferguson, CEO of CareerBuilder.com. "With our technology, partnerships, and learnings from sales and customer service, ... 







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