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Article: The world of Calvin on Madison Avenue: flagship opens today. (Calvin Klein's new store on Madison Ave., New York, NY)
- Article from:
- WWD
- Article date:
- September 7, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- "This isn't like launching a fragrance," said Calvin Klein, who, with a low key approach, will open the doors of his world flagship today and, for the first time, present his entire Collection -- men's, women's and home -- in a single retail setting.
The new flagship, on the northwest corner of Madison Avenue and 60th Street, is a spacious, 20,000-square-foot unit with three levels, a mezzanine, glass windows that rise three stories -- and no flourishes. Though the store is being advertised, it won't have the intense hype of a Klein fragrance introduction. There isn't even an opening party.
It's not that Klein wants to keep the media frenzy down, ...