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Article: A. C. NIELSEN AND EFFICIENT MARKET SERVICES, INC. (EMS) SIGN MULTI-YEAR AGREEMENT WITH GIANT FOOD STORES, INC.
- Article from:
- PR Newswire
- Article date:
- July 31, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Agreement Provides Giant Food Stores With Retail Sales and Promotion
Planning Data on a Daily, Store-Specific Basis
SCHAUMBURG, Ill., July 31 /PRNewswire/ -- A. C. Nielsen and efficient market services, inc. (ems) have announced that Giant Food Stores, Inc., a major Pennsylvania-based supermarket chain, has signed a multi-year agreement for ems and Nielsen to furnish the chain with information services and tools in support of the chain's Efficient Consumer Response (ECR) and Category Management initiatives.
The agreement with ems and Nielsen provides Giant with retail sales and promotional impact data on a daily, ...