Article: A. C. NIELSEN AND EFFICIENT MARKET SERVICES, INC. (EMS) SIGN MULTI-YEAR AGREEMENT WITH GIANT FOOD STORES, INC.

Agreement Provides Giant Food Stores With Retail Sales and Promotion

 
 Planning Data on a Daily, Store-Specific Basis 

SCHAUMBURG, Ill., July 31 /PRNewswire/ -- A. C. Nielsen and efficient market services, inc. (ems) have announced that Giant Food Stores, Inc., a major Pennsylvania-based supermarket chain, has signed a multi-year agreement for ems and Nielsen to furnish the chain with information services and tools in support of the chain's Efficient Consumer Response (ECR) and Category Management initiatives.

The agreement with ems and Nielsen provides Giant with retail sales and promotional impact data on a daily, ...

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