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Article: Taken off: Leg Avenue stepped it up with line of sexy costumes.(Up Front)
- Article from:
- Los Angeles Business Journal
- Article date:
- January 7, 2008
- Author:
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Copyright informationCOPYRIGHT 2008 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHEAP luggage and off-brand tennis shoes hardly seem like foundations for an up-and-coming business that makes millions selling sexy Santa outfits, revealing Countess Draculas, and other exotic costumes and lingerie.
But after getting their start in downtown L.A.'s gritty swap meets, Mike Tsai and his family are grossing some $90 million annually with Leg Avenue, an intimate apparel wholesaler based in the City of Industry.
"We started at the indoor swap meet on Fourth Street downtown in a 30-by-10-square-foot area. I remember the first day we were at the swap meet; our sales were only $200," said Tsai, a Taiwanese immigrant. "We didn't ...