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Article: RAB picks Hooper Galton for profile-raising drive.(Radio Advertising Bureau)(Brief article)
- Article from:
- Marketing Week
- Article date:
- January 24, 2008
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The Radio Advertising Bureau (RAB) is understood to have appointed Hooper Galton to handle its advertising after a pitch against undisclosed agencies.
The agency will now work on a campaign aimed at raising the trade body's profile. The pitch was handled by Oystercatchers and RadioCentre chief executive Andrew Harrison. RadioCentre has been implementing a series of measures to persuade agencies to use the medium.
Hooper Galton's brief is to communicate to agencies the benefits of using commercial radio. It will work with the RAB to increase their understanding of the range of platforms and opportunities available.
The RAB, the marketing ...