Article: The Words "Moral Values" Mean Very Different Things to the Public and to Pundits.

Large Majority of Those Who Say Moral Values are Very Important in Their Voting Choices are Thinking About the Characters of the Candidates Not Their Positions on Controversial Issues

ROCHESTER, N.Y. -- Political commentators and journalists often use the phrase "moral values" to mean the issues of importance to some conservatives and members of the "Christian Right", issues such as abortion, gay rights, same-sex marriage and stem cell research. In fact, when the public uses the phrase, only a few people are referring to these issues. Most people who say that moral values are very important to them in deciding how to vote (46% of all adults) say that what they ...

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