Article: Prudential Real Estate to Participate in Yahoo! Real Estate's New Listings Program.(Company overview)

Continues Relationship Established in 2001; Affiliates Will Capitalize on Interactive Marketing Services

IRVINE, Calif. -- Prudential Real Estate Affiliates, Inc., a Prudential Financial (NYSE:PRU) company, announced today that it will participate in Yahoo! Real Estate's new, online property listings program. The agreement will enable Prudential Real Estate's affiliate companies to market their full catalog of property listings on Yahoo! Real Estate, and to capitalize on leading interactive marketing services.

"Technology differentiates Prudential Real Estate and we're constantly looking for ways to enhance our online position and drive more business to ...

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