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Article: Mobile Marketing Revenue to Hit $24 Billion in 2013, says ABI Research.
- Article from:
- Business Wire
- Article date:
- January 14, 2008
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NEW YORK -- Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America. As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video and gaming content services arrive, mobile marketing is expected to grow to over $24 billion worldwide in 2013, jumping from just $1.8 billion in 2007.
"The clear difference in this market over the past twelve months has been the embrace of mobile marketing as an integral part of cross-media brand campaigns," says ABI Research director Michael Wolf. "Mobile is no ...