Article: Game Like an All-Star During The 2008 EA SPORTS NBA LIVE Challenge.

EA SPORTS Takes Gamers From the Bench to the Court With the Thrill of True NBA Competition

REDWOOD CITY, Calif. -- Electronic Arts Inc. (NASDAQ:ERTS) announced today the start of the 2008 EA SPORTS[TM] NBA LIVE Challenge, which tips off at Universal Studios in Los Angeles on Saturday, January 19. This year's Challenge will hit eight major NBA cities and give fans the opportunity to test their skills against the best players in the country.

EA SPORTS has selected top NBA-crazed cities where gamers hope to elevate their play above the rim, and compete for bragging rights, cash and other prizes. One finalist from each of the eight cities will compete for ...

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