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Article: Marshall Herskovitz & Edward Zwick.(Special Report: 12 to Watch)
- Article from:
- TelevisionWeek
- Article date:
- January 21, 2008
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Daisy Whitney
The television industry should consider Feb. 18 at 9 p.m. as appointment viewing for all. That's when the biggest test so far in Web-to-TV convergence will occur, as NBC premieres "Quarterlife,'' a six-week midseason replacement that started on the Internet.
The Emmy Award-winning team of Herskovitz and Ed Zwick created the show, which debuted Nov. 11 on MySpace and companion site Quarterlife.com.
Shortly after the premiere, NBC announced it was picking up the Internet series, making "Quarterlife'' the first series to make the leap from the Web to TV.
The show's success or failure on TV will be closely watched. ...