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Article: American Eagle Outfitters to Launch New Children's Apparel Brand.
- Article from:
- Business Wire
- Article date:
- January 17, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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77kids by american eagle to Debut Online Later this Year at 77kids.com
PITTSBURGH -- American Eagle Outfitters, Inc. (NYSE:AEO) today announced plans to launch a new children's apparel brand. 77kids by american eagle[TM] will offer on-trend, high-quality clothing and accessories for kids age two to 10. The brand will launch worldwide online at www.77kids.com later this year, with brick-and-mortar stores in the U.S. planned for 2009. 77kids[TM] is the first brand that the company has launched solely online.
"77kids is a natural fit for American Eagle," said Jim O'Donnell, chief executive officer of American Eagle Outfitters, Inc. "We're leveraging the ...