Article: Explosive Print on Demand Adoption is Re-Defining What It Means to Be Published.

Blurb Leverages Online Communities, Print-on-Demand Technology, and Shifts in Consumer Behavior to Drive Changes in the Traditional Publishing Industry

SAN FRANCISCO -- Blurb, the creative book publishing service, is reporting explosive growth in 2007. People have more digital images and online content to feature in books, and are more engaged in communities in which they can share this content. These trends in consumer behavior, coupled with the economics of print-on-demand technology, are driving industry-wide growth in self-publishing. Companies like Blurb are changing traditional publishing by providing the tools to help people create and publish books on their own ...

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