Article: DWENA dread.(ROGER ON RISK)

A newspaper reports that people take an average of 17 minutes to decide on buying a home. They then spend an average of 54 minutes choosing drapes.

That has the ring of truth. Not long ago, I bought an apartment, easily the biggest economic decision of my life, in three minutes flat. The pad met as many of the important requirements as any apartment ever would, so I bought it. I used my judgment, relying on a gut feel that I bring into play on major financial occasions.

It was the perfect way to buy a pad, but in the business world, it would be one hell of a way to run an ant farm. You simply couldn't run a company on that basis, because what board of ...

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