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Article: Consumers continue to win with disposable baby diapers: competition keeps price down, innovation up.
- Article from:
- Nonwovens Industry
- Article date:
- January 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Despite continued escalating raw material prices and improved fit and performance, pricing levels have remained stable in the disposable baby diaper market in recent years as branded leaders have continued to compete heavily with their store brand equivalents. Add to this heavy promotions such as sales and coupon deals and disposable diapers continue to be a bargain for many consumers.
This situation has caused concern throughout the diaper supply chain, however, as diaper manufacturers and their suppliers have had to tighten their margins and find ways to make their businesses more efficient while raising the bar in terms of ...