Press release article from our research archive:

Jose Cuervo Launches Groundbreaking Campaign.

Three-Time World Cup Participant Alberto 'El Beto' Garcia Aspe to Promote Social Responsibility and Mexican Pride to Millions of Soccer Fans

NEW YORK, Jan. 31 /PRNewswire/ -- Jose Cuervo, the world's best selling tequila, has partnered with three-time World Cup participant Alberto Garcia Aspe to launch a groundbreaking campaign boasting Mexican pride. The campaign underscores the Cuervo Tradicional brand's long-standing commitment as an official sponsor of the Mexican National Soccer Team here in the United States, and concentrates on soccer to deliver a social responsibility message to the multi-generational Mexican consumer.

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