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Article: Social networking: an age-neutral commodity--social networking becomes a mature web application.(Report)
- Article from:
- Journal of Direct, Data and Digital Marketing Practice
- Article date:
- January 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Abstract
This paper discusses how Social networking has quickly matured to become relevant to all age groups and types of consumer. The paper explains the fundamentals of social networking, traces its origins and explains the reasons for its rise to prominence. The paper considers how this application is likely to develop and concludes by detailing the way marketers should react.
Keywords: Web 2.0, social networking, user-generated content, social media
Introduction
Whenever the term Web 2.0 is mentioned, you can be certain that the phrase 'social networking' will not be far behind. Social networking websites like MySpace and Facebook ...