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Article: Best booths? Simple yet intriguing, tied to overall marketing.(EXPO 2008)
- Article from:
- The Mississippi Business Journal
- Article date:
- January 14, 2008
- Author:
CopyrightCOPYRIGHT 2008 Dolan Media Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Designs for trade show booths are changing with people favoring colorful printed graphics and lightweight displays including aluminum truss systems.
"Most people want graphics that grab people's attention," says Terese Collins, president and CEO, Collins & Associates, Biloxi. "Fabric is light and durable, and you can do a lot of creative things with it."
Good booths are expensive to purchase and equip, and the complexity and size of the booth will depend on your budget. But one thing is the same whether the booth is the standard 10 x 10-foot display or larger ones.
Complementary addition
"The exhibit should complement your whole ...