Article: Houses of the rising sons.(magazine launches: John Kennedy's George and William Kristol's The Weekly Standard)

NEVER MIND THAT AMERICANS ARE narcoleptic over politics. Or that new magazines go down like Peter McNeeley. Never mind even the sky-high cost of paper. Last week two magazines about politics tried to defy the marketplace odds and launched inaugural issues. The Weekly Standard is gray, cerebral and unabashedly conservative. The other, George, is hot, hunky and full of star power, and we're not just talking about its editor in chief, JFK Jr. Both are run by heirs to famous legacies. And the smart money says that, within the 202 area code at least, it's the new gray book that has the throw-weight.

The Standard hits the stands this week with a 72-page issue that rounds ...

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