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Article: HARDEE'S TO 'RISE AND SHINE' WITH NEW APPLE CINNAMON 'N' RAISIN(TM) BISCUIT
- Article from:
- PR Newswire
- Article date:
- October 20, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ROCKY MOUNT, N.C., Oct. 20 /PRNewswire/ -- Hardee's restaurants debut a new, made-from-scratch Apple Cinnamon 'N' Raisin(TM) Biscuit this month. The new product replaces Hardee's original Cinnamon 'N' Raisin Biscuit, having been preferred in taste tests almost two-to-one.
"We set out to revitalize what traditionally has been a hot-selling item for us," said David Buergler, a director of marketing for Hardee's. "We feel that the addition of apples to the recipe has resulted in a biscuit that not only tastes better, but is moister, lighter and more appealing for our customers. It's a terrific product that satisfies our breakfast customers' craving for something ...