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Article: Op-Ed: Social media's impact still growing.
- Article from:
- PR Week (US)
- Article date:
- February 4, 2008
CopyrightCOPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This is shaping up to be another banner year for social media and a good time for everyone in marketing and PR to pay a lot closer attention to this fast-evolving medium - if they aren't already. Social media, loosely defined as consumers creating and sharing content and information online, exploded in 2007. If you've been waiting for this trend to go away, you're going to have a very long wait.
Social media is now appearing in every aspect of society and form of media we consume today. Flip on the TV to the latest presidential debate and networked voters on YouTube ask questions along with Wolf Blitzer and instantaneously share their opinions across the Web. ...