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Article: Lego's Knudstorp is a brick.(News)
- Article from:
- Sunday Tribune (South Africa)
- Article date:
- February 3, 2008
CopyrightCOPYRIGHT 2008 Independent News & Media PLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BYLINE: Jonathan Sibun
At 1.58pm on Monday Jorgen Vig Knudstorp allowed himself a smile of satisfaction. The time marked the 50th anniversary of Lego's patent of its famous brick and Knudstorp knows more than most that it is a day many feared would never come.
When he was promoted to become chief executive of Lego in October 2004, Knudstrop, 38, was widely considered to be stepping from the frying pan into the fire.
Industry commentators said Lego was dead and the company had recently announced its biggest-ever loss. Its days as an independent company owned by the local Cristiansen family appeared numbered, with private equity firms and trade ...