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Article: Media Morph: ZoogaTV.(Digital)(Associated Press)(Reuters Group PLC)(Brief article)
- Article from:
- Advertising Age
- Article date:
- January 28, 2008
- Author:
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: beth snyder bulik
What it is: ZoogaTV is an online video news aggregator. The site, set to launch Jan. 30, has distribution deals with the Associated Press, Reuters and TV Guide and is in talks with TV and movie studios. The goal: Create a one-stop online shop for premium news, sports and entertainment videos.
The hook: Websites such as YouTube, Yahoo and CNN.com can and do offer video news clips, but ZoogaTV is hoping to refine the video-aggregator model by offering only premium, licensed and staff-edited content. It will have 10 primary categories-including weather, spots, entertainment, politics and news-with more than 70 subcategories such ...