|
|
Article: Advertisers score with any place in game; Patriots' pursuit of record ensures eyeballs for the fourth quarter.(Super Bowl 2008)
- Article from:
- Advertising Age
- Article date:
- January 28, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: JEREMY MULLMAN
This year more than most, the real winner of the Super Bowl will be the advertisers.
Here's why: The New England Patriots and the New York Giants are from two top-five markets, and their storylines are compelling enough to hold an audience's attention whether the game is close or not, according to marketers and ad buyers.
Consider fourth-quarter spots, which have long been considered rolls of the dice. These ads typically are slightly discounted from earlier-game spots because all-too-frequent blowouts sometimes lead millions of viewers to tune out in the waning moments. But when the game is tight, the fourth quarter ...