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Article: Third-party marketer branches out.(Cross Marketing Inc, a vendor of bank brokerage products)
- Article from:
- American Banker
- Article date:
- September 18, 1995
- Author:
CopyrightCOPYRIGHT 1995 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cross Marketing Inc., a Peapack, N.J., firm that sells annuities and mutual funds to bank brokerage units, has begun offering new services to other bank departments.
James Fridl, the company's president, said over the past few months the company has begun distinguishing itself from competitors with services designed to be sold by lending officers.
Cross Marketing also is trying to build a separate business - helping bank executives supplement retirement benefits packages.
Mr. Fridl's move to differentiate the company's business comes at a time of increased competition for firms that provide investment product services to banks.
Cross Marketing ...
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