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Article: Wines of Germany and European Union Announce Joint Program to Promote European Riesling in the U.S.
- Article from:
- PR Newswire
- Article date:
- February 5, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Campaign will include promotion of wines from Germany, Alsace and Austria and kick off with a 'Destination Riesling' luncheon at 154 South Gate in New York City
NEW YORK, Feb. 5 /PRNewswire/ -- Wines of Germany, along with the European Union (EU), announced today a joint campaign, "Destination Riesling," to market European Riesling in the U.S.
The campaign, underwritten by the German Wine Institute and the EU, will promote a holistic communications platform to increase interest and awareness for European Riesling among consumers in the U.S. The three-year campaign will contain both consumer marketing and trade elements.
Sommeliers and members ...