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Article: Tourism is wine industry's hope.(Business Report)
- Article from:
- The Star (South Africa)
- Article date:
- February 5, 2008
CopyrightCOPYRIGHT 2008 Independent News & Media PLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BYLINE: Ronnie Morris Cape Town
The South African wine industry cannot survive on production alone and has to realise that wine tourism is an integral part of any sustainable wine industry, according to Johan van Rooyen, the chief executive of the SA Wine Industry Council.
Speaking at the opening of the new L'Avenir wine tasting venue outside Stellenbosch last week, Van Rooyen said the wine industry contributed R22 billion to the South African gross domestic product.
"The macroeconomic study into this figure showed that 25 percent of this R22 billion is directly related to wine tourism and the indications are there that this is set to grow," Van ...