Article: 2008 Super Bowl Ads Increase Online Integration.

SendTec Analysis Shows Boost in Multi-Channel Marketing

GoDaddy and CareerBuilder Score Big

ST. PETERSBURG, Fla. -- This year's Super Bowl drew an estimated 97.5 million viewers. With such a captive audience, advertisers strive to create that one commercial that viewers will remember and dub their favorite. Increasingly, this has meant engaging the viewer to participate with online interaction. Each year, SendTec, Inc. (OTCBB:SNDN), a leading multi-channel integrated direct marketing agency, conducts an analysis of which advertisers effectively connected their TV commercials with their online strategies. This year, SendTec found that 64 percent of Super Bowl ...

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