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Article: 2008 Super Bowl Ads Increase Online Integration.
- Article from:
- Business Wire
- Article date:
- February 5, 2008
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Copyright informationCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SendTec Analysis Shows Boost in Multi-Channel Marketing
GoDaddy and CareerBuilder Score Big
ST. PETERSBURG, Fla. -- This year's Super Bowl drew an estimated 97.5 million viewers. With such a captive audience, advertisers strive to create that one commercial that viewers will remember and dub their favorite. Increasingly, this has meant engaging the viewer to participate with online interaction. Each year, SendTec, Inc. (OTCBB:SNDN), a leading multi-channel integrated direct marketing agency, conducts an analysis of which advertisers effectively connected their TV commercials with their online strategies. This year, SendTec found that 64 percent of Super Bowl ...
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