Article: Champagne makers focus on high-end.(Report)(Brief article)

French beverage makers like PERNOD RICARD SA and REMY COINTREAU SA are focusing on top-branded products with higher margins, due to the surging demand for champagne products that pushed production capacity to its limits. Grape prices are increasing stridently because of rising demand and a limited growing area. The industry's future lies between top branded and high-end champagnes, with new interests for luxury drinks emerging from China and Russian markets. Prices for the three types of grapes used to make champagne, pinot noir, pinot meunier and chardonnay, increased by 6% in 2007, with average price increases of 2% a year since 1989. Remy Cointreau plans to increase ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!