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Article: Network radio ratings dip: audience size declines for most adult networks; increases slightly for young-adult networks.
- Article from:
- Broadcasting & Cable
- Article date:
- September 18, 1995
- Author:
CopyrightCOPYRIGHT 1995 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Audience size declines for most adult networks; increases slightly for young-adult networks
Network radio listenership was down an overall 4.2%, with 10 of the 14 radio networks showing lower audience totals in ratings released last week.
The ratings are listed in RADAR 51, which surveys the network radio audience twice annually and is compiled by Statistical Research Inc. of Westfield, N.J. RADAR 51 measured network radio listening from April 1994 to May 1995.
Among the 10 adult networks, the audience of listeners ages 12-plus dropped by 6.1%, and among the four young-adult networks, listeners 12-plus increased by 2.6% compared with last spring's ...