Article: Sferra Debuts Giza 45.

By Jennifer Marks

Superfine Egyptian Line for Bed Linens

New York - Sferra Brothers is upping the ante on luxury Egyptian cotton constructions with the introduction of Sferra Giza 45, which is constructed of the finest - and rarest - Egyptian cotton.

"It's downright, flat-out the best cotton in the world," asserted Paul Hooker, owner of Sferra Brothers, the luxury Italian linen company.

The collection of Sferra Giza 45 made its initial showing last month in Atlanta and will make its New York debut this week at the New York International Gift Fair/New York Home Textiles Market at the Jacob Javits Center.

Giza is one of regions ...

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