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Article: "Blockbuster" launch for Nintendo Virtual Boy; explosive sales, rental for 3-D video game system.
- Article from:
- Business Wire
- Article date:
- September 18, 1995
CopyrightCOPYRIGHT 1995 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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REDMOND, Wash.--(BUSINESS WIRE)--Sept. 18, 1995--In less than one month on the market, Nintendo's new Virtual Boy 3-D home video game system is already sold out at many retail locations, and 40,000 people a day across the country are clamoring to test the system in a joint rental promotional program with Blockbuster Video and NBC.
More than 100,000 units of the world's first true three-dimensional home game system were shipped within a week of its August 21 national launch. Many retail locations have already exhausted their allotments. "It's a huge hit," says Pete Roithmayr, merchandise director of speciality retailer Electronics Boutique. "We're ecstatic."