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Article: Benjamin Moore Names AKQA Interactive Agency of Record.
- Article from:
- PR Newswire
- Article date:
- February 7, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Feb. 7 /PRNewswire/ -- Benjamin Moore, one of the country's leading premium paint manufacturers has selected AKQA as its interactive agency of record. The agency will be working with Benjamin Moore on their overall digital strategy. This includes web development projects as well as the integration of digital into the marketing mix.
As Benjamin Moore celebrates its 125th anniversary, AKQA will be instrumental in helping the company shape its vision for the future. This new relationship signals Benjamin Moore's recognition of the increasingly important role of digital marketing and represents the biggest investment in the digital space in the company's ...