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Article: GMAC Insurance Strives for Diversified Growth in 2008.
- Article from:
- PR Newswire
- Article date:
- February 7, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SOUTHFIELD, Mich., Feb. 7 /PRNewswire/ -- GMAC Insurance today unveiled a new, comprehensive strategy to grow its base of diversified dealers in 2008. A comprehensive suite of products and services, as well as a new marketing strategy and sales force will play lead roles in the company's enhanced customer-centric approach to address the individual needs of new and existing dealer customers.
"While the majority of competitors traditionally focus solely on products, GMAC Insurance has designed its value proposition to provide solutions that address everything from sales to service to administration," said Tom Callahan, executive vice president of GMAC Insurance's ...