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Article: Brian Cowart: a million new donors, sometimes one at a time.(The World's Best FUNDRAISERS: YOUNGER THAN 40)
- Article from:
- The NonProfit Times
- Article date:
- January 15, 2008
- Author:
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When St. Jude Children's Research Hospital gets a new donor, Brian Cowart can claim that the person is one in a million. That's because that's how many new donors the hospital is now getting.
The way Cowart describes it, he just sort of stumbled into the field of nonprofit fundraising and direct mail. "It's not something I went to school for or had knowledge in," he said. "Very few people come out and find their way into the direct mail/fundraising industry."
Cowart, 36, majored in commerce at the University of Virginia but there were no extensive courses or training in direct marketing. After some time in sales and marketing, he wound up at Response ...