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Article: After nearly 30 years, Isuzu takes its last ride in the States; Automaker made mark in ad history, but it wasn't enough to save the brand.(News)(Isuzu Motors America Inc.'s history in advertising industry)
- Article from:
- Advertising Age
- Article date:
- February 4, 2008
- Author:
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JEAN HALLIDAY
Adios, Isuzu.
The automaker that brought Americans trucks named Hombre, Amigo and Rodeo-not to mention the "lying'' Joe Isuzu-is exiting the U.S. next January after a 28-year run. The cause of its death: failure to innovate, misjudgment of the market and woeful under-spending on marketing.
"Isuzu has been comatose for a number of years now,'' said Charlie Hughes, president of auto consultancy BrandRules.
Even so, its passing will be more than a footnote in advertising history. Once a high-flying brand that helped popularize the now-ubiquitous SUV, Isuzu was put on the map by its big-budget ad blitz featuring ...
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Article: Isuzu nears its U.S. capacity ceiling. (American Isuzu Motors Inc.)
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January 8, 1996 ;
379 words
......to stir up sales, American Isuzu Motors Inc. realizes that its U.S...take the company much further. Isuzu soon could be bumping its head...staple Rodeo sport-utility. Isuzu begins delivering the Hombre...based on the Chevrolet S10. Isuzu will get up to 25,000 Hombres...
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