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Article: GM wants dealers to spruce up service bays.(Service & Parts)(General Motors Corp.)
- Article from:
- Automotive News
- Article date:
- February 4, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Laura Clark Geist
General Motors wants dealership service departments to present the clean, modern look of popular retail stores. The idea is that a shop that reminds customers of Starbucks or Target rather than a dirty, dingy garage is more likely to attract and keep business.
At the National Automobile Dealers Association convention in San Francisco, GM's Service and Parts Operations plans to introduce an image program aimed at improving service customer retention. It seeks to link GM's Goodwrench brand more closely to service department operations.
The image program includes indoor and outdoor signs and product displays with the ...