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Article: NEW HOLIDAY INN WORLDWIDE TELEVISION ADS USE NOSTALGIA TO REACH TODAY'S TRAVELERS
- Article from:
- PR Newswire
- Article date:
- October 26, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Creative Approach Adopts 'Inn Keeping with the Times' Theme
ATLANTA, Oct. 26 /PRNewswire/ -- In a national television advertising campaign that breaks this week, Holiday Inn Worldwide is using memories of family vacations past to remind today's travelers that Holiday Inn hotels are "Inn Keeping with the Times."
Three 30-second spots begin airing throughout the U.S. this week during major network daytime and evening programming. The ads conjure memories of family driving vacations, time spent around the pool and room service waiters bearing french fries. Gradually bringing the viewer forward to today's Holiday Inn, the ads convey the message that Holiday Inn ...