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Article: Pacific World keeps consumers coming back.(Beauty Watch)(Pacific World Corp.)
- Article from:
- Chain Drug Review
- Article date:
- February 4, 2008
- Author:
CopyrightCOPYRIGHT 2008 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When retailers working in the beauty care arena consider artificial nail care, it is likely that their first thought of which supplier can bring the most to the segment is Pacific World Corp.
According to executive vice president of sales and marketing Joel Carden, the marketing focus is built on knowing consumers and meeting their needs. "Beyond that we are passionate about finding innovation and surprising consumers with additional value and benefits that they do not find in the products they are currently buying," says Carden.
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The company is well known for its Nailene brand of artificial nails and nail treatments. The ...