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Article: Aurum Software redefines sales force automation and customer support markets through new business paradigm; Customer Asset Management strategy puts customers first.
- Article from:
- Business Wire
- Article date:
- October 30, 1995
CopyrightCOPYRIGHT 1995 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SANTA CLARA, Calif.--(BUSINESS WIRE)--Oct. 30, 1995--Aurum Software, a leading provider of sales force automation (SFA), marketing and customer support software, Monday announced its support for a new business paradigm named Customer Asset Management.
This new business strategy combines the use of high end client/server applications, business process re-engineering, and systems integration in sales force automation, marketing, and customer support areas. The goal of customer asset management is to increase the acquisition and retention of customers, making companies more profitable and customers better satisfied with products and services.
The emergence of ...