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Article: AMERICAN EAGLE LAUNCHING CHILDREN'S CONCEPT 77KIDS.
- Article from:
- WWD
- Article date:
- January 18, 2008
- Author:
CopyrightCOPYRIGHT 2008 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Khanh T.L. Tran
DANA POINT, Calif. - There's a new kid at American Eagle Outfitters Inc.
Targeting a growing market, chief executive officer Jim O'Donnell said Thursday the company is launching a children's apparel retail concept called 77kids by american eagle aimed at youngsters between the ages of two and 10. American Eagle plans to make the first sale at 77kids.com by early fall with a roll out of the inaugural store next year. The line will expand into infants' clothing 18 months after the launch.
"It fits into the American Eagle brand," O'Donnell said at a financial conference sponsored by ICR at the St. Regis Monarch Beach ...