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Article: CELINE DION HITS ROAD WITH NEW SCENT.(Sensational by Coty Beauty)
- Article from:
- WWD
- Article date:
- February 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jennifer Weil, with contributions from Michelle Edgar, New York
PARIS - Celine Dion and Coty Beauty are banking on Sensational to be the songstress' biggest fragrance hit, once it makes its worldwide debut this spring.
All facets of the women's scent were fashioned with Dion and the rejuvenation of her touring career in mind, according to Steve Mormoris, senior vice president of global marketing for Coty Beauty, Coty Inc.'s mass arm.
"Every little bottle has some dreams floating in it," said Dion, who explained that Sensational's juice is a mix of fruit, flower and woody notes, plus no small portion of strength and sex appeal.
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