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Article: How to improve your public relations.
- Article from:
- Air Conditioning, Heating & Refrigeration News
- Article date:
- September 11, 1995
- Author:
CopyrightCOPYRIGHT 1995 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Public relations is only for the big guys, right? Your business is too small and you have more important things to think about. Wrong. Public relations is an essential tool for small businesses. It can make or break your profit margin, and can help if the company ever changes hands.
Public relations (or PR as it is often called) does not mean lavishly entertaining clients or spouting half-truths or outright lying, despite its image in TV, novels, and movies.
Public relations personnel are hard-working, ethical, and serious people who serve large and small clients.
Furthermore, you don't need to hire a public relations agent. Whether you know it or not, ...