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Article: Programers TAP into Latin American market. (Chilean cable TV consortium TAP Latin America)(Brief Article)
- Article from:
- Broadcasting & Cable
- Article date:
- October 30, 1995
- Author:
CopyrightCOPYRIGHT 1995 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Eager to expand their business into the potentially lucrative Latin American market, a normally competitive group of U.S. programers is joining forces to promote the region to advertisers.
Although the number of multichannel TV subscribers in Latin America today stands at about 13.7 million households, programers are betting on the tremendous upside potential of a developing region with more than 360 million people. Programers have great hopes for Pan-Latin TV ad sales, despite relatively low 1995 estimated revenue of $18 million (by comparison, Pan-European ad market revenue this year is valued at about $190 million).
U.S. investment in the Latin American ...