Article: Personal care push; stores focus on a star in electrics.

NEW YORK--In the sometimes gloomy world of electrics, personal care products have been a bright spot at retail. Retailers from department stores to mass merchants are restructuring and reemphasizing their assortments to highlight the healthily growing personal care business.

The personal care business--including haircare, shavers, massagers and trimmers--amounted to more than $880 million in wholesale value for 1994, whereas kitchen electrics sales were an estimated $1.5 billion wholesale last year. The personal care category grew 5.4 percent in 1994 over 1993, and is expected to surpass that growth figure for 1995.

Retailers as diverse as Rich's, Strawbridge & ...

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