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Article: Study: Audi, Toyota win Super Bowl of auto TV ads.(News)
- Article from:
- Automotive News
- Article date:
- February 11, 2008
- Author:
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mary Connelly
The Audi R8 and Toyota Corolla took home the party favors from the Super Bowl.
Commercials for the two cars outperformed other automotive spots broadcast during the Feb. 3 Super Bowl telecast, the market research firm IAG concludes.
By contrast, a commercial for the GMC Yukon Hybrid fared poorly among viewers and critics.
The 60-second spot for the R8 sports car spoofs the movie The Godfather. Horsepower, in the form of a competing "old luxury'' car's grille, replaces a horse's head in a mobster's bed. The Venables Bell and Partners ad agency of San Francisco created the commercial.
The 30-second Corolla commercial, from the Saatchi ...
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