Article: Study: Audi, Toyota win Super Bowl of auto TV ads.(News)

Byline: Mary Connelly

The Audi R8 and Toyota Corolla took home the party favors from the Super Bowl.

Commercials for the two cars outperformed other automotive spots broadcast during the Feb. 3 Super Bowl telecast, the market research firm IAG concludes.

By contrast, a commercial for the GMC Yukon Hybrid fared poorly among viewers and critics.

The 60-second spot for the R8 sports car spoofs the movie The Godfather. Horsepower, in the form of a competing "old luxury'' car's grille, replaces a horse's head in a mobster's bed. The Venables Bell and Partners ad agency of San Francisco created the commercial.

The 30-second Corolla commercial, from the Saatchi ...

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