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Article: IPod touch sales numbers.(APPLE SLICES)
- Article from:
- The Online Reporter
- Article date:
- February 2, 2008
CopyrightCOPYRIGHT 2008 Rider Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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- IPod Touch as Mobile Platform
- Not Just an iPod with Touch Screen
We've looked high and low for the number of iPod touches that Apple has sold - unsuccessfully. The closest we can get are the following numbers from Apple:
Total sales of all iPod for
Apple's year-end quarter 22.1 million units
Change in unit sales up 5%
Revenue from all iPods $4 billion
Change in revenue for all iPods up 17%
The reason that iPod revenues (up 17%) increased more than iPod unit sales (up 5%) is, according to Apple CFO Peter Oppenheimer, due to the higher average selling prices for the iPod touch.
The ...