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Article: 'Francly' speaking, rising frozen dough business in France bakes up nice profits.
- Article from:
- Quick Frozen Foods International
- Article date:
- October 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 E.W. Williams Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Let them eat cake ... and pie ... and pastry!
Eighty percent of French households buy cakes, pies, or pastries at least once a week. The industrial bakery sector has around 16% of the national bread and cake market and it is gaining ground due to the flexibility of frozen products.
Indeed, the market for quick frozen baked goods is just waiting to take off. However, this has been the case since 1987, leading some industry observers to say that Sara Lee was the right company in the right place but at the wrong time. Frozen food in France is linked to instant gratification and the time necessary to thaw a frozen cake puts consumers off. This is a ...