Article: Protect your intellectual property - it may save you a fortune; IN ASSOCIATION WITH THE BIRMINGHAM POST e-PAPER MEDIA MARKETING.(Business)

It's easy to forget about your intellectual property (IP) in the mountain of tasks that a new creative business faces. However, it is vital that you protect it properly as early on as possible to help minimise the risk of costly court cases later, so here is a small business guide to IP:

Your business name and logo

When you have chosen the name, mark or logo, decide whether you want to register it as a UK Trade Mark or Community Trade Mark (CTM), which is valid everywhere in the EC, or international ...

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