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Article: Just doing it.(Nike sponsorship gives it controversial influence over sports)
- Article from:
- Newsweek
- Article date:
- October 2, 1995
- Author:
CopyrightCOPYRIGHT 1995 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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INSIDERS CALL IT "THE SWOOSH"--their term for the symbol of winged victory that appears on Nike products. And anyone who turned on their TV set during the last few weeks could hardly escape the cheek-mark-like symbol. Pete Sampras, Andre Agassi and Monica Seles cruised to the finals of the U.S. Open swathed in the logo. Then the Swoosh invaded Giant Stadium when Nike CEO Phil Knight showed up on the sidelines beside Dallas Cowboys owner Jerry Jones, the recent recipient of a hefty Nike endorsement deal. It was an all-Nike extravaganza (Seles was interviewed at half time on ABC) overshadowing even the ceremony to retire the number of former Giants quarterback Phil Simms. ...
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... ... the part of the morning when the Dallas Cowboys meet with the media in a conference ... for himself and the Cowboys with Nike and American Express and Pepsi ... s definitely gone as far as the Dallas Cowboys are concerned." Then I ask him ...
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