|
|
Article: MUSIC PASSION DRIVER: Get in tune with tribes of music.
- Article from:
- Brand Strategy
- Article date:
- February 15, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Music is potentially a powerful medium - but not if you misjudge the fans. Matt Hales, vice president of strategy at agency Octagon, unveils an analytical model for pitch-perfect results
Marketers are looking ever more to music and entertainment as platforms through which they can build their brands, but they face a massive challenge to engage consumers effectively.
There has been a dramatic increase in recent years in the number of brands looking to music platforms, but how can they ensure delivery of relevant, successful campaigns from their investments?
To address this question, we extended our research programme, Passion Drivers - ...